OUR APPROACH TO VISUAL COMMUNICATION
Creative Bubble specialises in visual communication, whether it is for branding or marketing purposes, educational content or publications. Because of our wide variety of skills and experience, we are able to draw from all these aspects to create tailor-made solutions that are best suited to your brand, product or service.
All types of design/visual communication have 3 equally important areas that need to be considered in order for that design to visually communicate effectively:
1. CREATIVITY
IS THE DESIGN UNIQUE?
Has thought been put into the presentation? Does the design appeal to the customer on all levels? Is the design memorable?
We all want our brands to stand-out from our competitors. Creative design as well as creative thinking produces that edge.
2. LOGIC
DOES IT MAKE SENSE?
How easy is the publication or website to navigate? How quickly can a customer find the information they require?
The logical layout and presentation of information is essential in navigating through technical manuals, brochures and websites, alike.
3. RELEVANCE
WHO IS THE AUDIENCE?
Relevant design means designing to suit the audience. A design can be beautifully laid out but unsuited to the market you’re aiming at.
Relevance also means ensuring the correct information is being seen. Are the right messages being sent?